Sometrics
May 15, 2008 – The Mail Room Fund, a seed level investment consortium formed by Accel, AT&T, Venrock and the William Morris Talent Agency in March 2008, announced today that it has completed its first investment. The Mail Room Fund led the seed round for Los Angeles-based Sometrics; Greycroft Partners co-invested along with The Mail Room Fund.
Sometrics, founded in October 2007, is a fast-emerging leader in analytics tracking and measurement for publishers and developers of applications and services deployed on social networks such as Facebook, MySpace, Bebo and others. The traffic, demographic and conversion details provided by Sometrics allow developers to better understand their customers and make design tweaks geared towards increasing traffic and, therefore, advertising revenue. While still in Beta, Sometrics has over 500 developers using its analytics tools across multiple social networks.
“Led by an impressive group of founders, Sometrics has already achieved significant success,” said Richard Wolpert, managing director of The Mail Room Fund. “The Los Angeles area is fertile ground for startup companies and we are proud to play a role in helping grow and mature this market.”
“Understanding your audience is core to a company’s success, but not easily achieved,” said Ian Swanson, CEO and Co-founder of Sometrics. “After less than a year, we have already seen impressive results from our beta testers and continue to grow at a rapid pace. We look forward to working with The Mail Room Fund and Greycroft, leveraging their extensive expertise and collective network to further our business.”
With the initial seed investment, Sometrics will add Richard Wolpert as its newest board member.
About The Mail Room Fund
The Mail Room Fund is a Los Angeles based Fund focusing on early stage investments in local Internet, technology, and new media initiatives. The partners of the Mail Room Fund include AT&T, Accel, Venrock and the William Morris Talent Agency. The Mail Room Fund is based in Santa Monica California.
About Sometrics
Sometrics is the first analytics company to focus on social networking platforms. The company's analytics platform provides detailed insights to help developers better understand and monetize their social media. The Sometrics solution works on top of social platforms like Facebook, MySpace, and Bebo to provide detailed analytics on millions of daily users. Founded in 2008 by Matt Gray, Joseph Hsieh, and Ian Swanson, its diverse and talented team is headquartered in downtown Los Angeles, California. For more information, see http://sometrics.com.
Sometrics Funding Press Coverage
First Investment For MailRoom Fund Is Social Network Analytics Startup
TechCrunch
Digital media-focused Mailroom Fund makes first investment, in a social network metrics company
VentureBeat
The Industry Standard
William Morris Fund Makes First Investment: Social Networks Analytics Startup Sometrics
Silicon Alley Insider
App Analytics Firm Sometrics Raises Seed Round From Mail Room Fund
paidContent.org
Social Media Analytics Firm Sometrics Gets Seed Funding
Digital Media Wire
Sometrics Gets Funding
Social Times
Sometrics Raises Funding Round
socialTECH
William Morris-backed fund makes first investment
BNET
The Mailroom Fund's 1st Investment - a UTR Company
Under The Radar Blog
Sometrics.com - Social Network Analytics
Killer Startups
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